How a Rustenburg Founder is Putting His Hometown on the Sneaker Map

In a recent interview with Hein Kaiser from The Citizen newspaper, Kabelo Selekolo, the founder of Mswenko Footwear, shared his background and the story behind his sneaker brand.

Kabelo Selekolo explained that the concept of Mswenko Footwear dates back to 2014.

One of the signature features of Mswenko Footwear is the ‘bling’ on the sneakers. When asked about this, Kabelo explained that it is a ‘Platinum City’ thing. He wanted to incorporate something that resonated with where he was born and raised. The bling on the sneakers represents the wealth and luxury associated with Rustenburg’s platinum mining industry.

Kabelo also shared that the song that inspires his business mission is ‘I Was Here’ by Beyonce. This song is about leaving a lasting impact and making a difference in the world. Kabelo’s goal is to make Mswenko Footwear a brand that is recognized globally for its unique designs and representation of African cultures.

Despite the success of his brand, Kabelo acknowledged that there have been challenges along the way. One of the biggest challenges has been accessing funding. As a startup business owner, it can be challenging to secure the necessary funds to grow and expand the business. However, Kabelo remains committed to his vision and is determined to overcome any obstacles.

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